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SOCIOLOGICAL RESEARCH

Student Youth Trust in The Transport Sharing Economy

Yana S. Ivanova, Valeriya P. Antonyuk, Aleksandr G. Tyurikov

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RAR (Research Article Report)

DOI: 10.52180/1999-9836_2023_19_2_10_272_283

EDN: PWYLQC

AUTHORS

Yana S. Ivanova

Financial University under the Government of the Russian Federation, Moscow, Russia

e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

ORCID: https://orcid.org/0000-0001-8740-7169

 РИНЦ AuthorID: 936691

Valeriya P. Antonyuk

Financial University under the Government of the Russian Federation, Moscow, Russia

e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

ORCID: https://orcid.org/0000-0002-5258-4007

РИНЦ AuthorID: 1157157

Aleksandr G. Tyurikov

Financial University under the Government of the Russian Federation, Moscow, Russia

e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

ORCID: https://orcid.org/0000-0001-8388-9543

РИНЦ AuthorID: 891574

FOR CITATION

Antonyuk V.P., Ivanova Ya.S., Tyurikov A.G. Student Youth Trust in The Transport Sharing Economy. Living Standards of the Population in the Regions of Russia. 2023. Vol. 19. No 2. P. 272–283. https://doi.org/10.52180/1999-9836_2023_19_2_10_272_283

ACKNOWLEDGEMENTS

the research article was executed based on the results of scientific research carried out at the expense of budgetary funds under the state assignment of the Financial University under the Government of the Russian Federation.

ABSTRACT         

The article reveals the main results of the author's sociological study of assessing the formation of Moscow students' trust in the transport sharing economy (carsharing, bike sharing, kicksharing and ridesharing). The phenomenon of trust is not a new phenomenon in sociology and economics, but it has not been sufficiently studied in the developing economic relations of sharing. This determines the relevance of the study due to the growing popularity of this type of economy in everyday life. Trust in the sharing economy plays an important role, because constructive and fruitful social relations are not conceivable without it. The results of the study indicate that the institution of trust is currently at the initial stages of formation and development, which means that it does not allow the sharing economy to achieve proper progress and efficiency. The Moscow students surveyed showed low satisfaction with ridesharing services; in addition, this type of service turned out to be the least popular among the rest. It was also noted that many students do not pay due attention to the regulatory side of using sharing services, which is very important, because the regulatory component is one of their key when determining the development of a particular social institution. Based on the analysis of the material obtained during focus groups with students, the authors of the article formulated recommendations and measures for the formation of an institution of trust in the transport economy of shared consumption in 4 directions: recommendations for improving infrastructure and service, recommendations for working with regular customers, recommendations for marketing activities and recommendations for improving the security and cybersecurity of users.

KEYWORDS

trust, students, youth, sharing economy, institute of trust, carsharing, bike sharing, kicksharing, ridesharing

AUTHORS BIOGRAPHIES

Yana S. Ivanova

Chief Specialist of the Educational and Scientific Sociological Laboratory of the Department of Sociology of the Faculty of Social Sciences and Mass Communications of the Financial University under the Government of the Russian Federation, Moscow, Russia

Valeriya P. Antonyuk

Chief Specialist of the Educational and Scientific Sociological Laboratory of the Department of Sociology of the Faculty of Social Sciences and Mass Communications of the Financial University under the Government of the Russian Federation, Moscow, Russia

Aleksandr G. Tyurikov

Doctor of Social Sciences, Professor, Chief Researcher of the Department of Sociology of the Faculty of Social Sciences and Mass Communications of the Financial University under the Government of the Russian Federation, Moscow, Russia

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The article was submitted 04.12.2022; approved after reviewing 10.04.2023; accepted for publication 16.05.2023.