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SOCIOLOGICAL RESEARCH

TITLE

Rental Housing and Co-Living: Muscovites' Attitude towards Solving Housing Problems in the Context of the Sharing Economy

Olga A. Aleksandrova, Ekaterina I. Borkovskaya

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INDEX

RAR (Research Article Report)

JEL R21

https://doi.org/10.52180/1999-9836_2025_21_3_4_396_407

AUTHORS

Olga A. Aleksandrova

Institute of Socio-Economic Studies of Population named after N.M. Rimashevskaya - Branch of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences, Moscow, Russia

Financial University under the Government of the Russian Federation, Moscow, Russia

e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

OCRID: https://orcid.org/0000-0002-9243-9242

SPIN-code: 4419-6003

RSCI AuthorID: 257224

ResearcherID: В-1306-2017

Scopus Author ID: 22733740600

Ekaterina I. Borkovskaya

Financial University under the Government of the Russian Federation, Moscow, Russia

e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

OCRID: https://orcid.org/0000-0002-2853-2557

SPIN-code: 2484-1850

RSCI AuthorID: 1197428

FOR CITATION

Aleksandrova O.А., Borkovskaya E.I. Rental housing and co-living: Muscovites' attitude towards solving housing problems in the context of the sharing economy. Uroven' Zhizni Naseleniya Regionov Rossii=Living Standards of the Population in the Regions of Russia. 2025;21(3):396–407. https://doi.org/10.52180/1999-9836_2025_21_3_4_396_407 (In Russ.)

Abstract

In Moscow the level of housing security is one of the worst in Russia. Based on the experience of developed countries, rental housing, as well as coliving, could be a solution, especially since it fits into the increasingly developing sharing economy (SCE), which has both economic and socio-cultural prerequisites associated with a change in attitudes towards property and possession of goods. The purpose of the study was to assess the prospects (or, in other words, the potential) for the development of the housing segment of sharing economy; the task was to identify the degree of satisfaction of Muscovites with their housing conditions, their ideas about ways to solve housing problems and their attitude to such methods as renting and coliving. It was assumed that the constraints on the development of these forms are stereotypes regarding private housing and collective forms of living, and the incentives are the intensification of labor mobility, earlier separation of young people from their parents, changes in the methods of conspicuous consumption, and that the main target audience is young people. Empirical data were obtained in the course of sociological studies conducted in 2019, 2021, 2024-2025. It was found that, although many Muscovites are dissatisfied with their housing, consider its prices excessive and do not have their own funds to buy it, there is no reorientation to renting housing and coliving. The majority considers it necessary to own housing, including considering it an important condition for starting a family. Such attitudes are due, on the one hand, to stereotypes of Russians perceiving their own housing as a guarantee of stability and a reliable asset, and coliving as a «communal apartment», on the other - the lack of a civilized rental housing market, due to which renting is seen as an expensive method that does not provide comfort and reliability. At the same time, it was found that younger generations of Muscovites are more ready to solve their problems in such ways.

Keywords

population, Moscow, housing security, rental housing, coliving, sharing economy

AUTHORS BIOGRAFY

Olga A. Aleksandrova

Doctor of Economics, Chief Researcher, Deputy Director for Research, Institute of Socio-Economic Studies of Population named after N.M. Rimashevskaya - Branch of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences; Professor, Financial University under the Government of the Russian Federation

Ekaterina I. Borkovskaya

Postgraduate Student, Financial University under the Government of the Russian Federation

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