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SECTION:

SOCIOLOGICAL RESEARCH

TITLE

Youth Values and Their Role in Economic Behavior (Based on the Republic of Bashkortostan)

Gulshat R. Fatkullina

Размер файла 2.828 MB Размер файла Full text

RAR (Research Article Report)

JEL I31, J16, Z13

https://doi.org/10.52180/1999-9836_2026_22_2_6_269_282

AUTHOR

Gulshat R. Fatkullina

Ufa Federal Research Centre of the Russian Academy of Sciences, Ufa, Russia

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

ORCID: https://orcid.org/0000-0002-6358-0853

SPIN-code: 4445-4200

ResearcherID: PKG-8315-2026

FOR CITATION

Fatkullina G.R. Youth Values and Their Role in Economic Behavior (Based on the Republic of Bashkortostan). Uroven' Zhizni Naseleniya Regionov Rossii=Living Standards of the Population in the Regions of Russia. 2026;22(2):269–282. https://doi.org/10.52180/1999-9836_2026_22_2_6_269_282 (In Russ.)

ABSTRACT

This article presents the findings of sociological surveys conducted between 2021 and 2024 among youth aged 14–35 in the Republic of Bashkortostan. The study aims to identify and analyze how young people’s dominant value orientations shape their economic behavior in the context of contemporary socio-economic change. The methodological framework is a comprehensive approach that includes the analysis of statistical data (Rosstat, Bashkortostanstat), a representative youth survey (total sample N = 12,559 respondents: 5,080 in 2021 and 7,479 in 2024), and the application of multivariate statistical analysis methods. The empirical data cover the period from 2021 to 2024, making it possible to trace the dynamics of change against the backdrop of structural economic transformation. The findings indicate a growing economic polarization among youth, reflected in the simultaneous increase in both prosperous and vulnerable groups. Based on an adapted theoretical model of value orientation formation, a typology is proposed, comprising «adaptive», «socializing», and «individualizing» types. It is established that dominant value orientations determine the choice of economic behavior strategies: an orientation toward stability promotes the selection of guaranteed income sources, while a drive for self-realization correlates with entrepreneurial activity and income diversification. A positive link is identified between patriotic values and responsible consumption practices, alongside significant differences in economic behavior depending on age cohort and gender. The results underscore the need for a differentiated approach in youth policy and the development of targeted socio-economic support measures that account for regional specificities.

KEYWORDS

economic socialization, value orientations, youth, economic behavior, consumer behavior, labor behavior, financial behavior, regional studies, Republic of Bashkortostan

ACKNOWLEDGMENTS

This study was conducted as part of the State Assignment of the Ufa Federal Research Centre of the Russian Academy of Sciences, project No. 075-00576-26-00 for 2026 and the planning period of 2027 and 2028.

INFORMATION ABOUT THE AUTHOR

Gulshat R. Fatkullina

Researcher, Institute for Socio-Economic Research of the Ufa Federal Research Centre of the Russian Academy of Sciences.

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